Many sectors are familiar with B2B and B2C strategies, but when it comes to the idea of business-to-business-to-consumer, things may become a little muddled. How does the B2B2C business model work then? A business-to-business-to-consumer model, or B2B2C model, is simply when a firm approaches a customer indirectly through another business rather than directly appealing to the consumer market. This post will go over how businesses may use eCommerce to sell their own B2B2C models.

Why Are B2B Companies Entering The B2C Market?

Our 2018-19 study report found that 61% of manufacturers and distributors already sell directly to customers.

In B2C circumstances, companies have a competitive advantage by going directly to customers rather than going through the supply chain. Eliminating the intermediary allows manufacturers to save money, and the improved margins they enjoy ultimately benefit their end customers. In other words, everyone benefits.

Although for very different reasons, brands are now creating their own locations to interact directly with consumers. With the B2b2c strategy, businesses have more influence over the consumer’s brand experience.

B2B2C Marketing Strategies To Develop Relationships With Customers

A B2B2C marketing approach may be quite beneficial for startups in many kinds of industries, including the eCommerce industry, retailing, shipping, as well as digital services. If applied properly, this strategy can boost sales for your small business and increase awareness during the difficult period of COVID-19. Undoubtedly, beginning a business may be difficult, but by using the following advice, B2B2C marketing strategies will help your company get off the ground:

1. Keep Track of Customer Data

It’s critical that your company maintain data on its customers and that B2C. Data is a fantastic tool to discover consumer trends and discover more detailed information about your audience, both of which can be used to guide future campaigns and sales techniques.

2. Customer Experience

Your B2B2C eCommerce website should be fully operational in all respects, including page structure, loading time, and overall aesthetics. Additionally, customers should be able to quickly conduct product searches, place orders, and complete transactions without difficulty.

3. Localization Technology

Despite the benefit of B2B2C expanding your audience and reach, it’s still crucial to keep in mind that clients may originate from all over the world. For flawless deliveries, an interface with different language options, and accurate currency and pricing, your company should consider employing localization technology.

4. Cross-Selling

By collaborating with another firm, your business has the ability to sell items and engage in cross-promotion. Not only is this a terrific upselling strategy, but it also offers convenience to consumers by suggesting more goods on your B2B2C eCommerce site that they might need or desire.

5. Mobile Optimization

Businesses will gain more quickly from the smartphone era if they adapt as soon as possible. Mobile optimization might offer new and effective tools for your sales team in addition to boosting conversions and revenue and enhancing client experience.

Good B2B sales applications enable salesmen to place orders on the move, even while they’re offline. B2B sales apps enable sales agents to take their goods with them in the form of a tablet.


When implementing a B2B2C marketing plan, your brand should absolutely do some research on possible companies to forge relationships with. Which companies would be the greatest to collaborate with would depend on the industry your firm operates in. Overall, learning and implementing their own B2B2C marketing approach will provide entrepreneurs a significant competitive advantage over their rivals.